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The Relationship between Eye Care and Audiology

Saturday, March 24, 2018 8:54:44 AM Australia/Melbourne

The Relationship between Eye Care and AudiologyWe’re quickly becoming generations that require one-stop shops. We don’t have the time or energy to visit an abundance of different health-care facilities that can help mitigate issues with different systems of our health. That’s why medical professionals are trying to consolidate services wherever possible, ensuring that the patient and customer experience is seamless and simple. The two easiest to combine? That answer is quickly becoming audiology and eye-care. After all, is there a better feeling than leaving the doctor knowing that both are intact?


Co-founder of Amplify, Peter Clark, during a talk at 100% Optical made an interesting remark. He said that “eye-care and hearing care under one roof is a healthcare synergy that patients want.” Here’s a fun fact – did you know that more than 40% of those over the age of 50 deal with hearing loss? This number vastly increases to 71% when the same group hits the age of 70. And it only goes up from there.


The irony is that care becomes easier to access as this audience gets older. There are far more government-subsidized programs and products that are easily accessible. This might have helped curate the marriage between these services because it’s such a natural fit. Peter Clack also says, “As people get older, they do not want to go to lots of different places for their healthcare needs,” he said. “This is why optometry and audiology forms a good marriage.”


Many of the pharmaceutical giants around the world are jumping on board. These include Boots, Scrivens and Specsavers. There are so many benefits to them. It adds a whole different layer of business, which automatically increases foot traffic. Patients are also staying longer, because they know it takes one more trip out of their day and one more task off of their to-do lists.


It's also a pretty easy sell to independent retailers. It’s a simple opportunity to look at when the office or shop is empty. The cost of bringing in an audiologist is so worth it, just for the customer experience.


CEO of Leighton’s Opticians, Ryan Leighton, also weighs in: “here is clearly an overlap in the patient demographic for these two services, with our optical patient base being weighted towards those age 50-plus. Many of our patients are seeking a comprehensive eye care service and have been loyal to us for years. So, when we introduced a hearing service that was all about professional care, the trust was already there and patients responded well.”


This could be the gateway to an exciting future, as more and more professional healthcare services consolidate, but don’t let that deter you from finding the right provider for you. Here at Hearlink, we serve as advocates for our patients and customers and this means determining the right solution for you and for no one else. Questions? Comments? Give us a shout. We want to ensure that you feel fully supported and empowered on your journey ahead.  

Posted in Industry News By

Hearlink Admin